Welcome to our centralized brand guidelines. To ensure the Falcony brand remains consistent and impactful across all platforms, we urge you to use these resources thoughtfully. For a comprehensive view, download the guidelines as a PDF using the button below.
Download PDFThe logo showcases a sleek falcon head, intricately designed with shades of blue and an orange beak. The color palette conveys a sense of agility and innovation, while the falcon embodies vision, precision and speed — all core attributes of our brand.
The logo features a crafted “Falcony” head in hues of blue with an orange beak, encapsulating our brand's core qualities of agility, innovation, vision, and security. This logo has three usage formats: Falcony Head Alone (for minimalistic designs or small spaces where the brand name is already established), Horizontal (the falcony head sits to the left of the brand name, ideal for website headers and broader horizontal spaces) and Vertical (the falcony head is positioned above the word 'Falcony', best suited for banners and other vertical display areas).
In situations where only one ink color is available or more suitable, our logo can be adapted to mono color. It should be used in one of the following single-color formats: black, 50% gray, or white. These options can be placed on contrasting backgrounds — dark type on a light background or light type on a dark background — to maintain legibility and brand integrity.
Alternative color combinations can be seen below.
Maintaining adequate spacing around the logo is essential to prevent visual clutter, while effective use of whitespace contributes to a clean brand presentation.
To avoid legibility issues when scaling down, adhere to our recommended minimum pixel size guidelines for the falcony logo. This ensures the logo remains clear and maintains its quality.
Our logo has three usage formats: Falcony Head Alone (for minimalistic designs or small spaces where the brand name is already established), Horizontal (the falcony head sits to the left of the brand name, ideal for website headers and broader horizontal spaces) and Vertical (the falcony head is positioned above the word 'Falcony', best suited for banners and other vertical display areas).
The Falcony brand utilizes specific shades of blue and orange. The blue represents trust and reliability, serving as the dominant color. The vibrant orange, used sparingly, adds a modern, energetic pop. These colors not only make our logo distinctive but also infuse our branding materials with a consistent, impactful visual language.
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Use neutral tones as complementary colors to enhance and balance the primary shades. The gray pallet can help on balancing backgrounds and support the brand in harmony.
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Poppins serves as our chosen font due to its modern and clean design. Its' geometric form and balanced structure make it highly legible across various platforms. Poppins complements our brand's aesthetics, reinforcing our message of innovation and reliability.
Poppins
Poppins
Illustrations serve as a dynamic visual tool to enrich our brand's storytelling. Crafted with attention to detail, they inject personality and aid in conveying complex ideas in an easily digestible manner. They harmonize with our color scheme and typography, ensuring a cohesive brand experience.
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Use the compressed mark for small-scale applications where appropriate.
Banners, Social Avatar and Background images available below.
